LUCAS LIMA  

ART DIRECTOR

DASA
DM9
SP/BR

Blood-Aid 

With the help of DASA specialists team and an innovative research conducted by University of Londrina, we developed a band-aid that reveals the person's blood type in seconds. The product consists of a layer of synthetic fibers with blood-reactive liquid. When in contact with blood, through the process of agglutination, it shows your blood type in seconds.

To test and implement the idea, we launched the product on Dasa's over 10 thousand blood-related exams for Blood-aids, helping the patients to detect their blood type instantly, and sending them specific health literature related to their blood type.





My role: Art Direction / Design

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