DM9
SP/BR
In 2024, Corinthians was going through their worst campaign on Brazilian National League, dragged in debts, the media was saying this was the period of club’s history.
That’s when this brief came to us, pationate Corinthians fans from DM9, that unite forces with the club’s marketing deparment to create a campaign that would represent the comeback of this season. No budget, a team with no self steem, just the will to make things happen again, on field and outside.
We turned the "period" placed prematurely by the media in the story of world champion Corinthians into a comma, celebrating the team that rose from its lowest point to secure a Libertadores spot with an epic streak of nine straight wins. This is more than a comeback. It’s the relentless spirit of a club that refuses to be written off.
Never doubt of Sport Club Corinthians Paulista.
My role: Creative concept / Art Direction