Talent Marcel
SP/BR
Claro TV+ created the Fan Remote, the first remote control with a dedicated button that automatically finds and tunes into Corinthians’ match, no matter the platform. To launch it, we used social listening to find real fans posting "Where’s the game on?" on Corinthians’ social channels. Instead of replying with a link, we replied with a real product. Their reactions became the heart of our launch story, creating an experience that fans could not only watch but live.
My role: Creative concept
Cannes Lions: 1x Bronze
3x Shortlist