Juventus
DM9
SP/BR
Juventus is a traditional team from São Paulo, famous for being local. Its fan base is basically in the same neighborhood where the club was founded and still resides today, Mooca.
Consul has a partnership with the club and decided to celebrate the centenary by wearing the Juventus jersey on a new product. And there's no better way to communicate this than through the true influencers of the club: the residents of Mooca.
My role: Creative concept / Art Direction