Juventus
DM9
SP/BR
Juventus is a traditional team from São Paulo, famous for being local. Its fan base is basically in the same neighborhood where the club was founded and still resides today, Mooca. The consul has a partnership with the club and decided to celebrate the centenary by wearing the Juventus jersey on a new product. And there's no better way to communicate this than through the true influencers of the club: the residents of Mooca.